management-by-walking about (MBWA)
Definition:
One of the attributes of excellent companies described by Thomas J. Peters and R.H. Waterman in In Search of Excellence (New York: Harper & Row, 1982).
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].