mall intercept
Definition:
A research method in which prospective respondents are intercepted in a shopping mall and asked if they will participate in a survey, product test etc.
Cross-References:
[sampling]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].