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Home→The Westburn Dictionary of Marketing→M→mail shot

mail shot

Definition:
A colloquial expression used to describe a sales promotional letter and/or brochure sent by post to a named individual (or family) at his or her home or place of work. It is a direct mail sales approach to a preselected target group of recipients thought to be existing, or potential, users of the promoted goods or service.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Barry R. Moore], [1998].