mail order retailing
Definition:
The selling of products using the postal service for delivery to the customer. Purchases may be selected from a mail order catalogue or be placed in direct response to an advertisement.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].