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mail interview

Definition:
A survey method which uses the mail to circulate a structured self-completion questionnaire to the chosen respondents. Its main advantage is low cost. Its main disadvantage is low response rates - usually around 20 per cent. These may be significantly improved through careful sample selection.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].