Madison Avenue
Definition:
Literally the avenue in New York City that lies between Park and Fifth Avenues, where the majority of multi- national ADVERTISING AGENCIES' headquarters offices were once located. Figuratively, a collective term for the American ADVERTISING business, as 'Wall Street' is for its financial institutions.
Cross-References:
[advertising]
[advertising agency]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier], [1998].