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Home→The Westburn Dictionary of Marketing→M→macro environment

macro environment

Definition:
The external environment as determined by the major environmental forces - demographic, economic, legal, political, social etc.- which is common to all organisations and which largely controls the MICRO ENVIRONMENT within which firms compete with one another

Cross-References:
[micro environment]

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].