machine-readable code
Definition:
Printed material that can be directly read in by a computer peripheral, and designed primarily for that purpose: BAR CODES and special magnetic ink systems are examples of machine readable codes.
Cross-References:
[bar code]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Stephen K. Tagg], [1998].