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The Westburn Dictionary of Marketing
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M
machine-readable code
macro environment
macro marketing
macrosegmentation
Madison Avenue
mail interview
mail order
mail order retailing
mail order wholesaler
mail questionnaire
mail shot
mail survey
mailing lists
major media
mall intercept
management contracting
management information system (MIS)
management-by-walking about (MBWA)
manufacturer's agent
manufacturer's brand
margin
marginal analysis
marginal cost pricing
marginal propensity to consume
marginal propensity to save
marginal revenue
markdown
mark-down
market
market attractiveness
market aggregation
market atomization
market build-up method
market challenger strategy
market concentration
market coverage
market coverage strategy
market demand
market development
market entry strategy
market follower
market follower strategy
market leader
market leader strategy
market logistics
market managers
market map
market measurement
market niche strategy
market opportunity analysis
market opportunity index
market penetration
market positioning
market potential
market profile
market research
market sales potential
market segment
market segmentation
market share
market size
market specialization strategy
market structure
market targeting
market termination stage
market test
market-driven economy
marketing
marketing audit
marketing budget
marketing channels
marketing communications
marketing communications mix
marketing communications plan
marketing concept
marketing databank
marketing decision support system
marketing effort
marketing environment
marketing expense to sales ratio
marketing flows
marketing information system subsystems
marketing information systems
Marketing Initiative
marketing intelligence systems
marketing intermediary
marketing management
marketing manager
marketing mix
marketing mix equation
marketing mix modification
marketing mix optimization
marketing objective
marketing orientation
marketing plan
marketing research
marketing strategy
Markov model
mark-up
mark-up pricing
Marsh, Peter
Marshall, Alfred
Marshallian economic model
Maslow, Abraham
mass marketing strategy
mass media
mass merchandiser
master sample
matched sample
materials handling
materials management
matrix organisation
maturity stage of product life cycle
maximum distribution
MBWA
McLuhan, Marshall
MDF
MEAL
mean
means-ends chains
measurability
measures of dispersion
mechanical binding
mechanical data
mechanical observation devices
media
media brief
media buyer
media class
media commission
media cost
media data form (MDF)
Media Expenditure Analysis Ltd (MEAL)
media impact
media independent
media mix
media option
media owners
media planner
media planning
media planning group
Media Register
media research
media schedule
media selection
media share
media shop
media strategy
media vehicle
media weights
median
medium
mercantilism
merchandise allowance
merchandising
merchant
merger
message
message effect
metric data
micro environment
micro-marketing
microsegmentation
middleman
minimum order
minor media
minority sample
minutage
misleading prices
missing value category
mission statement
missionary selling
mixed economy
mode
moderator
modified rebuy
monadic
monadic testing
money-back guarantee
money-off pack
Monopolies and Mergers Commission (MMC)
monopolistic competition
monopoly
monopsony
monostasy
moral appeals
mores
Morphological analysis
mortality effect
mosaic systems
Most Favoured Nation
motivation
motivation research
motive
moving average
MRO items
MRO items
multi-attribute attitude models
multi-brand strategy
multi-channel marketing system
multi-client survey
multicollinearity
multidimensional scaling
multinational corporation
multinational marketing
multiple category question
multiple correlation coefficient
multiple discriminant analysis
multiple regression analysis
multiple retailers
multiple-item scale
multiplex
multiplexity
multiplier
multipliers
multi-stage sampling
multivariate analysis
multivariate data
MVO
M