loose insert
Definition:
ADVERTISING material inserted between the pages of a newspaper or, more usually, a magazine - in which case it is not bound into the spine.
Cross-References:
[advertising]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier],.