Westburn Publishing

longitudinal design

Definition:
In contrast with cross-sectional designs, SAMPLING designs where more than one time point is involved.

Cross-References:
[sampling]

Links:

Figures:

© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Stephen K. Tagg],.