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Home→The Westburn Dictionary of Marketing→L→location decisions

location decisions

Definition:
The location of a manufacturing plant, a warehouse, or a retail store requires a decision which balances the attractiveness features such as benefits of large scale, with the deterrence features such as the cost of reaching the market, or the centre. Many of the features may be quantified and evaluated making possible the construction of a model to guide the decision.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [A. J. Brown and Michael J. Baker],.