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Home→The Westburn Dictionary of Marketing→L→local press

local press

Definition:
Collective description of newspapers and, less often, magazines that circulate only in a local area, e.g. the Saffron Walden Reporter or Cotswold Town & Country. Boundaries are often blurred in practice between this designation and REGIONAL PRESS; the implied contrast is with the NATIONAL PRESS.

Cross-References:
[regional press] [national press]

Links:

Figures:

© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier],.