• Print Page
• eMail Page

Search website for :

Home→The Westburn Dictionary of Marketing→L→loaded question

loaded question

Definition:
A less obvious variant of the LEADING QUESTION in that the words or phrase which points the RESPONDENT to a given answer is disguised or more subtle, e.g. 'Should the wearing of rear seat belts be made compulsory to save lives?' By including a reason 'to save lives', it becomes less likely that respondents will disagree than might have been the case if the 'save lives' proposition had been left out.

Cross-References:
[leading question] [respondent]

Links:

Figures:

© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker],.