livery
Definition:
In the MARKETING context, this term describes such elements of CORPORATE IDENTITY as corporate colour schemes, symbols, uniforms and so on.
Cross-References:
[corporate identity]
[marketing]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier],.