list price
Definition:
In the USA the price that users are normally asked to pay for products, or the price that a manufacturer has established for the products in his range and which can be varied by add-on or discounting percentages.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [A. J. Brown and Michael J. Baker],.