limited problem solving
Definition:
The second stage of learning to buy a brand of product. The buyer is confronted with a new brand in a product class with which he/she is already familiar (i.e. evaluative criteria are formed and other alternatives are known). Limited search is likely to follow.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Fletcher],.