limited- service retailer/wholesaler
Definition:
Those retailers/wholesalers who only provide limited services to their customers by contrast with those offering FULL SERVICE.
Cross-References:
[full-service retailer]
[full-service wholesalers]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker],.