life-style analysis
Definition:
Development of market profiles from life-style measurements based on demographic information as well as ratings of consumers' activities, interests and opinions, to give a broader, more three-dimensional view of customers.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Jennifer L. Drayton],.