levering
Definition:
Practice mostly used by meat departments of SUPERMARKETS in arranging prices for different cuts of meat so that normally high-priced cuts are less expensive, This has the effect of increasing the attractiveness of the store.
Cross-References:
[supermarket]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [A. J. Brown and Michael J. Baker],.