leverage
Definition:
An additional benefit which accrues to an individual or organization by virtue of their position or relationship, e.g. ownership of a raw material in scare supply, entitlement to landing times at an international airport etc.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker],.