level of confidence
Definition:
In inferential testing, the size of TYPE I ERROR; the chances of rejecting the null hypothesis when it is true:
Cross-References:
[type I error]
[significance]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Stephen K. Tagg],.