leading question
Definition:
A question which predisposes the RESPONDENT to answer in a given way and so introduces BIAS into the DATA collected, e.g. 'Don't you agree that ... ?'
Cross-References:
[respondent]
[data]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker],.