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latin square technique

Definition:
A type of experimental design in which two experimental treatments each at several levels are administered in various combinations to experimental material. On the assumption of additivity of their effects and other simplifying assumptions, estimates of the importance of each treatment may be made. The name derives from the appearance of a diagram showing which treatment is applied to each combination of levels of treatments. Each treatment appears once only in each column and each square, in the manner of a medieval word charm.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [J. A. Bound],.