late majority
Definition:
Those adopters who only buy a new product some time after its introduction and often because of difficulties in sourcing the original product for which it is a substitute. See ADOPTER CATEGORIES.
Cross-References:
[adopter categories]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker],.