laboratory experiment
Definition:
In contrast with a FIELD EXPERIMENT, an experiment done in a situation where the experimenters can manipulate conditions and control for extraneous influences that might confound a more realistic inquiry.
Cross-References:
[field experiment]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Stephen K. Tagg],.