labelling
Definition:
The identification of a product and the provision of information concerning its composition and use. In response to consumer pressure and legislation producers are now required to provide full information on all their products.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker],.