knowledge
Definition:
The first stage of an innovation decision process. The knowledge stage begins when a consumer receives physical or social stimuli that gives exposure and attention to the innovation's existence and some understanding of how it functions.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Fletcher],.