kickback
Definition:
A payment made to a buyer in return for their order. Unlike a DISCOUNT which is a reduction in the selling price a kickback is a payment to the individual and so may be regarded as a bribe and an unethical practice.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker],.