judgement forecasting
Definition:
The use of judgement in forecasting sales of both present and potential products. Three methods of making judgement forecasts of sales are (a) aggregate of individual sales representative forecasts; (b) expert consensus; and (c) the DELPHI TECHNIQUE.
Cross-References:
[Delphi technique]
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [George Avlonitis],.