journey planning
Definition:
The activity involved in determining the most cost-effective sequence of calls on a delivery route or in a SALES TERRITORY.
Cross-References:
[sales territory]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker],.