Joint Industry Committee for Television Advertising Research (JICTAR).
Definition:
Replaced in 1981 by BROADCASTERS AUDIENCE RESEARCH BOARD (BARB).
Cross-References:
[Broadcasters' Audience Research Board (BARB)]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier],.