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Home→The Westburn Dictionary of Marketing→J→Joint Industry Committee for Radio Audience Research (JICRAR)

Joint Industry Committee for Radio Audience Research (JICRAR)

Definition:
Established in 1974 the newest of the series of committees composed of representatives of the ADVERTISING MEDIA, ADVERTISING AGENCIES and ADVERTISERS, set up to commission and coordinate programmes of audience and readership for the four largest media. The research company holding the contract selects an annual sample of over 20,000 individuals, who keep diaries of their listening choice by 15-minute segments of their total listening day. Three times a year, JICRAR reports average total audience figures per station at half-hourly intervals for each day of the week, cross-indexed by demographic composition.

Cross-References:
[advertising media] [advertiser] [advertising agency]

Links:

Figures:

© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier],.