joint demand
Definition:
Goods whose consumption creates a demand for other goods closely associated with them, such that the level of demand for one tends to parallel the other, e.g. eggs and bacon, bread and butter, cars and petrol, machine tools and lubricating oil.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker],.