instant gratification
Definition:
The converse of DEFERRED GRATIFICATION. A term ascribed to CONSUMER BEHAVIOUR associated with 'free spending' and the philosophy of 'buy now, pay later'.
Cross-References:
[deferred gratification]
[consumer behaviour]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Graham K. Peaston and Michael J. Baker], [1998].