insertion
Definition:
A single occurrence of a press advertisement, as in: 'They booked 26 insertions in the Sunday Times colour magazine for 1989'.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier], [1998].