insert
Definition:
Sales promotion material placed among the pages of a newspaper or (more usually) magazine, either loose or bound in. Sometimes called 'insets'.
Cross-References:
[promotions]
[loose insert]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier], [1998].