inner-directed
Definition:
A personality trait of social character, ranging on a continuum from inner-directedness to other-directedness. Available evidence indicates that inner-directed consumers tend to rely on their own 'inner' values or standards in evaluating new products and are more likely to be consumer- innovators.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Fletcher], [1998].