information search
Definition:
The stage following ATTENTION and interest in HIERARCHY OF EFFECTS MODELS in which the decision maker decides to search for additional information concerning the object in which they are interested.
Cross-References:
[attention]
[hierarchy-of-effects]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].