information inputs
Definition:
Strictly speaking the sensations received and interpreted by the human sensory organs. More generally used to describe any kind of data selected for analysis and processsing.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].