inertia selling
Definition:
The delivery (sale) of goods to past customers who are required to take positive action to discontinue the continuing supply or to return the unwanted products. Book clubs and direct debit agreements often depend on inertia as the basis for a substantial proportion of their sales.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].