industrial market
Definition:
Nowadays often referred to as BUSINESS-TO-BUSINESS markets as the products and services exchanged are used in the creation of other goods and services for sale into ultimate consumption.
Cross-References:
[business-to-business marketing]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].