index
Definition:
A summary statistic which condenses a large amount of data into a single readily understandable number which can be compared over time and related to the original base number, e.g. RETAIL PRICE INDEX, DOW JONES INDEX.
Cross-References:
[retail price index]
[Dow Jones Index (US)]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].