Westburn Publishing

independent retailer

Definition:
Defined in the UK Census of Distribution as single establishment traders, and multiples having less than ten branches. They were later renamed single outlet retailers, and small multiple branches.

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [A. J. Brown and Michael J. Baker], [1998].