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Home→The Westburn Dictionary of Marketing→I→Independent Local Radio (ILR)

Independent Local Radio (ILR)

Definition:
The major part of the COMMERCIAL RADIO network in the UK, consisting of stations awarded a franchise by the RADIO AUTHORITY to broadcast to a local reception area. In 1997, there were 159 local and 4 regional ILR stations in England, 23 local and 1 regional in Scotland, 8 local in Wales and 6 local in Northern Ireland, 21 more in total than had been on air a year before. The remainder of the commercial radio network comprises 3 INDEPENDENT NATIONAL RADIO stations and one other, operating outside the RADIO AUTHORITY franchising system.

Cross-References:
[Independent National Radio (INR)] [Radio Authority] [commercial radio]

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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier], [1998].