incentive
Definition:
In the specific marketing sense, incentives to motivate salesmen to sell, distributors to stock and users to buy form an important part of the marketing tactics to sell products.
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [James R. Bureau], [1998].