incentive marketing
Definition:
A growing activity which encourages employers and sellers to offer incentives for above AVERAGE performance. While many incentives are small 'give-aways', like pens and T-shirts, the nature and value at the top end is exhibiting considerable ingenuity, with hospitality and travel assuming increasing importance as incentives.
Cross-References:
[average]
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© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].