in-house marketing research
Definition:
That RESEARCH conducted by the organization on its own behalf as distinguished from research commissioned or bought in from independent MARKET RESEARCH agencies external to the firm.
Cross-References:
[research]
[market research]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Michael J. Baker], [1998].