impulse goods
Definition:
Any goods which are purchased on impulse, that is after a very brief planning period. This kind of product is usually characterized by a low unit value but the income level of the purchaser has an influence.
Cross-References:
[impulse purchase]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Jennifer L. Drayton], [1998].