impression
Definition:
Term used by MEDIA BUYERS to describe a single exposure to an advertisement or commercial.
Cross-References:
[media buyer]
Links:
Figures:
© Westburn Publishers Ltd 2002, The Westburn Dictionary of Marketing edited by Michael J Baker, ISBN 978-0-946433-01-8. www.themarketingdictionary.com. Entry: [Keith Crosier], [1998].